• White gold: Made by mixing yellow gold with alloys like palladium or nickel and often plated with rhodium for a bright white finish. It may need occasional re-plating over time.
• Platinum: Naturally white, denser, and hypoallergenic. More durable but generally more expensive than white gold.

Yes. Diamonds are graded by the 4Cs: cut, color, clarity, and carat weight. Together, these factors determine a diamond’s sparkle, beauty, and value. We carefully select stones to meet high standards of brilliance and quality.

• Natural diamonds: Formed in the earth over billions of years.
• Lab-grown diamonds: Created in a lab using advanced technology to replicate the natural process. They are physically and chemically identical to natural diamonds, often at a more affordable price.

Yes — our pieces are designed for everyday wear. That said, removing your jewelry during heavy activities (gym, swimming, cleaning, etc.) helps keep it looking new.

Use warm water, mild soap, and a soft brush. Avoid harsh chemicals or abrasive materials. For deeper cleaning, professional inspections and polishing are recommended.

Yes! Every piece is proudly manufactured in our New York factory using state-of-the-art technology and crafted by skilled jewelers with decades of experience. This ensures each design is made to order with the highest quality and attention to detail.

Because we are the manufacturer. By designing and crafting every piece in our own New York factory, we eliminate middlemen and retail markups. This allows us to offer luxury-quality jewelry at an honest, direct-to-you price — without ever compromising on craftsmanship or materials.

Not at all. In fact, it’s the opposite. We use the same high-quality metals, diamonds, and gemstones as traditional jewelers. The difference is that we sell directly to you, so you’re paying for the jewelry itself — not overhead or retail markups.

Traditional retailers often add multiple markups before jewelry reaches you. By manufacturing in-house and selling directly, we give you better quality, better value, and full transparency about what you’re buying.

Absolutely not. We only sell diamonds obtained through legal and ethical means.

All of our diamonds are sourced responsibly and comply with the Kimberley Process, ensuring they are conflict-free. We work only with trusted suppliers who share our commitment to ethical practices.

Yes. We are proud to use only conflict-free diamonds and ethically sourced metals. Our commitment to responsible sourcing means you can feel good about your jewelry, inside and out.

Every piece is handcrafted in our New York factory by master jewelers with decades of experience. We combine traditional craftsmanship with cutting-edge technology to ensure precision, beauty, and lasting quality.

Yes. Each design is manufactured specifically for you, ensuring a perfect fit and finish. We don’t mass-produce — every ring or band is made with care, one piece at a time.

Unlike many retailers who import mass-produced pieces, we design, manufacture, and finish every piece in-house. This allows us to guarantee quality, control costs, and deliver luxury jewelry at an honest price.

Only purchases shipped to an address in New York State will be charged sales tax.  The amount of sales tax charged is determined by the county you ship the package to. 

Yes! We specialize in custom wedding bands and jewelry. Reach out to our team to discuss your vision — we’d love to bring it to life.